With plans to launch kids’ wear on its web platform, leading e-commerce portal Zovi.com witnessed an annual turnover of Rs 10 crores last year.
It is looking to grow significantly in the next 2-3 years. “Zovi was started with a mission to simplify fashion and fulfill the aspirations of customers at the click of a mouse. We design and manufacture our products in-house which ensures that we provide the latest international styles at affordable prices,” explains Satish Mani, Chief Technology Officer.
Adding further he says, “We now have more than one lakh customers across 500 locations in India. Nearly 50 per cent of sales come from outside the top eight cities. In fact, Srinagar, Guwahati and Panjim are few of the highest selling cities for Zovi.” Apparel is considered a difficult category to handle online but most of online platforms now offer it along with options like size charts and close looks. Zovi provides size details along with size charts. In case of model worn products, especially in the case of women’s wear, the vital statistics of the model and size details of the product are also displayed.
Zovi headquartered in Bangalore has a product division in Gurgaon. “The Zovi brand was born out of a simple yet powerful idea: let’s locally design and manufacture high-quality lifestyle apparel and accessory products and exclusively offer them online at extremely reasonable prices. We strongly believe that high quality apparel and accessories should not cost what they do today,” opines Mani.
The key challenge, according to Mani was to break the category habit of touch and feel.“We were not sure how the consumers would react to the idea of selling an unknown brand on the net. To overcome this challenge we started initially with a men’s accessories line. The initial success gave us the courage and conviction to launch formal shirts and casuals. The enthusiastic response from consumers helped us gain confidence,” he says.
Currently, the website offers three broad categories: menswear, womenswear and home furnishing. For women it has: tops, dresses, pants, jeans, shorts, bags, accessories (belts, jewellery, scarves, socks), footwear (flats, ballerinas, heels, flip-flops) and sportswear. For men: formal and casual shirts, tees, polos, pants, jeans, shorts, formal and casual footwear, bags, accessories (belts, wallets, ties, socks), sportswear and swimwear. “Our collections have been designed to make our customers look stylish at work, during weekends and after hours in the gym. Our recently launched home furnishing category comprises of bed sheets, kitchen accessories like aprons, pot holders and kitchen towels, dining accessories like table runners and placemats,” Mani elaborates.